GB’S BLOG

‘Disruption’ is commonly found to be a negative term, often referring to being interrupted by a disturbance or a problem. However, digital disruption is not a negative concept for those who latch on and embrace the transformation it is creating. The world is running in a new direction, and businesses who wish to thrive and… Read more

Cadbury Heroes are the UKs equivalent to Australia’s Cadbury Favourites. Cadbury has launched its first Heroes campaign since the 2013 ‘What to Bring’ advertisment, with a new heart warming digital series, ‘Families Reunited’, focusing on families working to reconnect.  A series of long-form videos share stories of how parents are trying to get involved in… Read more

Self-service checkouts are growing rapidly across the retail industry, with both consumers and companies reaping the benefits.  A seamless, fast and easy transaction is vital to ensure greater customer satisfaction. The benefits of self-service exist beyond shorter queues and a faster purchase process, but it allows staff to be more attentive, offering greater customer focus… Read more