The marketing industry exists in a world of constant disruption; it is vital to be dynamic and adaptable to meet evolving consumer needs. However, is the best still yet to come? Blockchain is about to seriously shake up the industry, an emerging technology eliminating the digital middleman, increasing transparency, and giving consumers control over sharing their information.
What is Blockchain?
At its core, blockchain is a public ledger that stores and distributes data, which can be reliably verified. The sophisticated technology provides transparency and maximum security through storing information in a chain-like configuration known as ‘blocks’. These can be built upon however, they cannot be changed or altered; making blockchain secure, transparent, and revolutionary.
So, What are the benefits to Digital Marketing?
Losing the middleman acting as an intermediary between advertisers and users, e.g. Google Ads. They provide a service at a cost. Blockchain enables direct communication, removing the ad buying process so brands can now pay their target consumers to view their ads. Further to this block chaining works to build customer profiles directly from the consumer, enhancing a company’s ability to target and market to their consumer’s needs –and spend advertising on only those customers who are most likely to buy your product. This means smarter spending—and connecting—with potential customers.
Plus blockchain offers tamper-proof transparency, therefore consumers have complete access to the supply chain process, assisting in tackling issues of user trust which is becoming increasingly prevalent in the digital space. Offering consumers total power in their purchasing decisions, building greater trust and offering greater consumer experience.
Blockchain is a powerful technology, and for those who are willing to take a leap, the opportunities are seemingly endless.
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