The marketing world is evolving and changing at an unprecedented place, technology is powering forward and it is transforming the way we do almost everything. As marketers we must stay ahead of the curve, making it vital we are aware of new and emerging trends.
Chatbots
Chatbots offer a competitive advantage, allowing your consumers instant problem resolution 24/7. Chatbots are quick, reliable, and work to free up customer care lines from being bulked down by mundane tasks; therefore your call lines and emails can be prioritised to higher value issues – Chatbots are the ultimate culmination of the universal content accessibility and personalization effort.
Personalised Content
Content is KING!
Competition is becoming more aggressive and consumers are becoming more demanding, therefore personalisation is key to attracting and maintaining consumers. In its simplest form, this can be done by addressing consumers directly, use their name in emails or sales alerts. Beyond here use your data and insights to understand how your target audience behaves, and tailor your customer journey to align with this. Show that you know them, you understand their wants and needs and they are of value to you.
Voice Search
Voice search offers incredible technology, which is user-friendly so consumers can access information without needing to touch a keypad. We live in a fast-paced, digital world where consumers often feel they are time poor – with this technology users don’t need to stop what they are doing to use it. Marketers are shifting SEO efforts towards voice search as it is in such early stages of growth and opportunity is only expected to flourish – it is expected by 2020, 50% of all searches will be voice searches.
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