Self-service checkouts are growing rapidly across the retail industry, with both consumers and companies reaping the benefits.
A seamless, fast and easy transaction is vital to ensure greater customer satisfaction. The benefits of self-service exist beyond shorter queues and a faster purchase process, but it allows staff to be more attentive, offering greater customer focus and assisting customer queries.
Earlier this year, 7-Eleven opened its first cardless and cashless free store at the bottom of my office block. Through a mobile application you create a customer profile, upload a selfie and link your bank card.
Simple!
Customers walk through the store, pick the items they want, scan the barcodes with their phone and complete the transactions through the app. In and out within seconds!
Security cameras, alongside individual customer photos on the app ensure users pay for items before exiting the store. The store feels more spacious and customers avoid being funneled to a checkout location creating a frictionless in-store experience.
It was a seamless process, the app is user friendly and the store provided an exciting, enjoyable and convenient shopping experience. The one staff member in the store welcomed and farewelled customers, her sole focus on enhancing the customer experience and assisting wherever needed.
A statement from7-Eleven CEO Angus McKay explained the launch is part of the chain’s goal to “push the notion of convenience to its absolute limit”.
Grace's Blog 