Hello! My names Grace Burke, I am 23 years old and in my final year of a Bachelor of Business Degree (Marketing) at Monash University.

Welcome to my blog, discussing all things digital marketing. Digital marketing reflects all marketing efforts which are communicated via the internet and through digital platforms. 

With the rapid advancement and expansion of technology, the digital economy is growing at exponential rates. Therefore digital marketing is continuing to evolve and becoming increasingly present in our everyday lives, with more businesses than ever connecting and communicating with both present and future customers via digital channels.

Across the next 12 weeks, we will delve into different areas of digital marketing – exploring and further expanding our knowledge across various aspects. I hope you enjoy!