Cadbury Heroes are the UKs equivalent to Australia’s Cadbury Favourites. Cadbury has launched its first Heroes campaign since the 2013 ‘What to Bring’ advertisment, with a new heart warming digital series, ‘Families Reunited’, focusing on families working to reconnect. A series of long-form videos share stories of how parents are trying to get involved in …
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App and GO!
Self-service checkouts are growing rapidly across the retail industry, with both consumers and companies reaping the benefits. A seamless, fast and easy transaction is vital to ensure greater customer satisfaction. The benefits of self-service exist beyond shorter queues and a faster purchase process, but it allows staff to be more attentive, offering greater customer focus …
‘Hey Siri, Whats Trending?’
The marketing world is evolving and changing at an unprecedented place, technology is powering forward and it is transforming the way we do almost everything. As marketers we must stay ahead of the curve, making it vital we are aware of new and emerging trends. Chatbots Chatbots offer a competitive advantage, allowing your consumers instant …
Say Goodbye Middleman, and HELLO to Blockchain!
The marketing industry exists in a world of constant disruption; it is vital to be dynamic and adaptable to meet evolving consumer needs. However, is the best still yet to come? Blockchain is about to seriously shake up the industry, an emerging technology eliminating the digital middleman, increasing transparency, and giving consumers control over sharing their …
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Artificial Intelligence – Frightening or Exciting?
Artificial Intelligence (AI) is computer science, creating machines that function both intelligently and independently to act and behave like humans. AI is a digital marketing dream, opening the door to a world of possibilities; including offering unique customer insights and enhancing the overall user experience. Let’s check out 3 major ways in which AI is …
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Instagram’s Most Powerful Beauty Brand – Anastasia Beverly Hills
Boasting a cool 19.3 Million followers on Instagram, Anastasia Beverly Hills (ABH) has made their mark on the global beauty industry. They have curated the perfect digital marketing formula to shift the brand fromthe conception of a singular cult brow formula to an estimated company value of $1.5 billion. So what is involved in this magical …
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#Belonganywhere with Airbnb
Launched in 2008, Airbnb has evolved into a international community marketplace for users to list and book unique accommodation around the world. Present in 33,000 cities, 192 countriesand with 150 millioncurrent users – Airbnb is estimated to be worth at over $38 Billion. Digital marketing has allowed Airbnb to grow exponentially, heavy investment in Google Ads and the …
Furniture Designed for the Digital Age
A dreamy combination of the perfect product, a strong offering and a creative, perhaps even relentless marketing campaign has placed Koala on all our radars. The online only brand taking Australia by storm generated over $13 million in sales in their first 12 months, and the most recent financial year is expected to show revenue in …
Is Hiding Likes our Happy Ending?
Instagram has been crowned one of the most popular social networks worldwide, 2018 marking a momentous year, with Instagram reaching one billion monthly active users. On a daily basis consumer engagement is exceptionally high, with over 95 million photos being shared and over 4.2 billion likes being recorded in a single day on the app. Therefore the decision …
Digital Disruption
‘Disruption’ is commonly found to be a negative term, often referring to being interrupted by a disturbance or a problem. However, digital disruption is not a negative concept for those who latch on and embrace the transformation it is creating. The world is running in a new direction, and businesses who wish to thrive and …
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