Furniture Designed for the Digital Age

A dreamy combination of the perfect product, a strong offering and a creative, perhaps even relentless marketing campaign has placed Koala on all our radars. 

The online only brand taking Australia by storm generated over $13 million in sales in their first 12 months, and the most recent financial year is expected to show revenue in excess of $80 million.

Targeting young professionals and millennials, who might have just purchased a home or are shifting into their first rental – they are offering a stress free solution to this ‘time poor’ generation. Combining what they regard as the two of the best inventions in the last 100 years…Furniture and the internet, Koala provide high quality, Australian made furniture which will be at your door within 4 hours.

A loud and proud Australian brand, Koala use the Australian humour that we all know and love to capture attention, engage their audience and spark conversation. Referencing local culture, native animals and idiosyncrasies, making each ad quintessentially Aussie. 

Koala is using a “high-velocity” advertising strategy that seeks to reduce reliance on low-margin search engine optimisation and social media advertising. Embracing the digital world through social platforms, encouraging customer created content and utilising powerful TV ads and Billboards, Koala continues to circulate online buzz and spark conversations. Their efforts are not unnoticed, producing thousands of consumer comments online and increasing their social engagement – with the total reach out from billboard related posts exceeding 10 million people. 

Koala are customer centric, their ads capturing the laughs and hearts of millennials all around Australia. Funny, relatable and consistent they are proving a force to be reckoned and it will be only so long before we are all jumping into bed with them.